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			<title>Presa scrisÄƒ: Punct. Åži de la capÄƒt.</title>
			<description><![CDATA[A-nceput de ieri sÄƒ cadÄƒ câte-un ziar. Acum, a stat. DispariÅ£ia unor mÄƒrci precum Tinerama, Tineretul Liber,  Baricada, Meridian, InformaÅ£ia, Republica, de la mijlocul anilor &rsquo;90, sau primul ciclu de restructurÄƒri masive, a culminat cu tabloidizarea excesivÄƒ a supravieÅ£uitorilor. Abordarea unor subiecte menite doar sÄƒ stârneascÄƒ curiozitatea de o secundÄƒ maselor, pentru puncte de rating sau tiraje masive, a redus calitatea media ÅŸi a micÅŸorat încrederea targetului-Å£intÄƒ [...]]]></description>
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			<title>How To Be A Good Client</title>
			<description><![CDATA[

As a result there are a lot of Marketing Managers, Marketing Directors, Directors of Marketing, CMO&rsquo;s, Brand Managers, and subordinates who haven&rsquo;t a clue what they are supposed to do, nor on what basis they are supposed to  make judgments.  &ldquo;I like it.&rdquo;  &ldquo;I don&rsquo;t like it.&rdquo; Seem, more and more to be the existing criteria for passing or failing work submitted for consideration from your communications support agencies.
If there is one thing [...]]]></description>
			<link>http://www.theinvestor.ro/how-to-be-a-good-client/</link>
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			<title>Happy Brand New Year.</title>
			<description><![CDATA[The news for Romania isn&rsquo;t all that good.  For the past six months I have been hearing from financial friends in New York and Washington that Romania would get through the &lsquo;crisis&rdquo; better and faster.  I sang my optimistic mantra for survival: &ldquo;Merrill Lynch says we&rsquo;re one of the best foreign investment countries&hellip;tra la.&rdquo; Now my friends are singing a different tune for here.
Cushman Wakefield agrees and now points foreign investment to Poland and [...]]]></description>
			<link>http://www.theinvestor.ro/happy-brand-new-year/</link>
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			<title>Previziuni privind  tendinÈ›ele din industria media Ã®n 2010</title>
			<description><![CDATA[
 &bdquo;În ultimii ani, inovaÈ›ia tehnologicÄƒ È™i schimbÄƒrile aferente care au avut loc în toate industriile, inclusiv în media, au fost în mod constant tot mai frecvente È™i mai revoluÈ›ionare&rdquo;, spune Ahmed Hassan, Partener È™i lider TMT în cadrul Deloitte Balcani. &bdquo;Aflate sub presiunea schimbÄƒrilor rapide È™i a competiÈ›iei crescânde, companiile de media nu-È™i pot permite sÄƒ fie prinse pe picior greÈ™it de noile tendinÈ›e È™i pretenÈ›ii de consum. Previziunile publicate de [...]]]></description>
			<link>http://www.theinvestor.ro/previziuni-privind-tendin-ele-din-industria-media-in-2010/</link>
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			<title>Price-Only Is Too Expensive</title>
			<description><![CDATA[
Let me explain by example.
 Not too long ago, I had a conversation with a young marketing manager for one of Bucharest&rsquo;s foreign-invested, Romanian-managed malls.  We were deep in mid-crisis, and the young manager proudly held out his agency&rsquo;s latest marketing effort - a full color A5 catalog.
 It was shiny. It was chock full of ads for nearly every store.  It had pretty pictures. It had bright colors. It screamed Low prices! Low prices! Low Prices! Which, in fact, were probably [...]]]></description>
			<link>http://www.theinvestor.ro/price-only-is-too-expensive/</link>
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			<title>Brands Last. Recessions Donâ€™t</title>
			<description><![CDATA[
Your agencies are begging you to &ldquo;Spend!&rdquo; &ldquo;Now!&rdquo; because they are absolutely right. &ldquo;Crisis central&rdquo; is your best opportunity to make a company&rsquo;s success spectacular!
Let&rsquo;s start with some hard numbers. Not mine. McGraw Hill research&rsquo;s. 
U.S. companies that maintained or increased advertising budgets during the 1981-82 recession averaged Significantly Higher Sales growth, both during the recession and for the following three years, than [...]]]></description>
			<link>http://www.theinvestor.ro/brands-last-recessions-don-t/</link>
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			<title>Faceti cunostinta cu echipa din spatele noului logo Electrolux Design Lab</title>
			<description><![CDATA[
Cu ajutorul literelor si numerelor colorate ce formeaza logo-ul Design Lab Electrolux  creeaza profilul a 11 angajati cu scopul de a evidentia diversitatea grupului.
 
"Echipa din spatele logo-ului este formata din oameni care sunt de varste variate, lucreaza in departamente diferite si provin din tari precum Franta, Suedia, Romania, Italia, Elvetia, India si Belgia," explica Frédérique Pirenne, PR Manager pentru Europa. "Aceasta diversitate aduce o serie de perspective si este o sursa de [...]]]></description>
			<link>http://www.theinvestor.ro/faceti-cunostinta-cu-echipa-din-spatele-noului-logo-electrolux-design-lab/</link>
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			<title>Business si comunicare in Dubai</title>
			<description><![CDATA[
 1.The Investor: Care sunt diferentele intre piata locala si cea din emirate ?
  Dan Popa: Cum e usor de banuit, diferentele sunt de natura culturala. Emiratele, precum si restul tarilor din Golf sunt conectate  la retelele internationale. Au, in esenta, acces la tot instrumentarul Occidentului asezat. Cu toate acestea, comunicarea este oarecum rigida prin prisma interventiei religiei si a traditiei musulmane.Concluzia ? Filtrul prin care se face lectura si interpretarea lumii este religia [...]]]></description>
			<link>http://www.theinvestor.ro/business-si-comunicare-in-dubai/</link>
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			<title>DubaiLynx â€“ Ce inseamna un juriu international la un festival oriental</title>
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Dubai Lynx, festivalul de publicitate care incepe maine, 15 martie, la Dubai International Convention and Exhibition Centre, nu face exceptie la capitolul juriu. Sunt alesi reprezentanti ai industriei de comunicare care au cuvant important in selectia celor mai bune lucrari de publicitate.
 
Anul acesta, la a doua editie a festivalului, juriul este format din oameni precum: Tham Khai Meng
Worldwide Creative Director, Ogilvy & Mather, de altfel presedinte al sectiei de jurizare pentru TV, [...]]]></description>
			<link>http://www.theinvestor.ro/dubailynx-ce-inseamna-un-juriu-international-la-un-festival-oriental/</link>
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			<title>Evolutia comunicarii publice in Romania:1918-2008</title>
			<description><![CDATA[Ce inseamna, de fapt, procesul de modernizare?Pe scurt, modernizarea inseamna trecerea unei societati de la conditia de &bdquo;societate inchisa&rdquo; la cea de &bdquo;societate deschisa&rdquo;, asa cum defineste aceste doua stari filosoful austro-britanic Karl Popper (vezi K. R. Popper, Societatea deschisa si dusmanii ei, Editura Humanitas, Bucuresti, 1993).
In legatura cu trecerea de la societatea traditionala la cea moderna, filosoful german JÅ±rgen Habermas scria: &ldquo;Capitalismul (...) [...]]]></description>
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