Dan Tanasie
Ce-ati spune de un Chief Negative Officer?
Peter K. - CEO-ul companiei Alpha –Oy se se trezise cu sentimentul ca intilnirea din acea [...]
Prima pagina > Columnisti > Shelly Roberts
APRIL 28, 2010, 11:12 EEST
How To Be A Good Client
Since, in nearly every post-Socialist country, when the boom was booming and money came in almost too fast to count it, there were far more marketing jobs than qualified marketing candidates, the vacuum was enormous. It sucked up a lot of folks who, in comparison to most of the rest of the corporate world, were at least two to five levels higher than their training or experience should ever have allowed.
APRIL 07, 2010, 14:57 EEST
Happy Brand New Year.
Have I been yelling at you loudly enough about restarting your Marketing/Branding RIGHT NOW? Well, here I go again.
NOVEMBER 18, 2009, 11:00 EET
Price-Only Is Too Expensive
There is a scary belief running rampant through the inexperienced business community that, in the midst of a crisis, branding is too expensive and the only option is to push low price instead of value. It’s also an odd cultural concept here because most of the world has figured out that the truly expensive option is to completely forget about customer value while you drive low price. Especially when you come to realize that it isn’t any more expensive to continue branding while offering price.
OCTOBER 13, 2009, 10:59 EEST
Brands Last. Recessions Don’t
Being successful in good times is easy. Being successful in crisis is opportunity! If you are an Investor, CEO, CMO, GM, Managing or Marketing Director you’re probably sick of hearing agencies scream “Spend! Now!" figuring they are like every down-revenue crew desperately trying to boost their own income. I’m not dumb enough to say that isn’t true. But it isn’t the only truth.
Grecii trebuie să găsească 10 miliarde de euro până pe 15 mai sau intra in faliment
Grecii trebuie să găsească 10 miliarde de euro până pe 15 mai, când e scadenţa petitlurile de stat. Problema e că nu prea au de unde [...]
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Prima pagina > Columnisti > Shelly Roberts
