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Price-Only Is Too Expensive
There is a scary belief running rampant through the inexperienced business community that, in the midst of a crisis, branding is too expensive and the only option is to push low price instead of value. It’s also an odd cultural concept here because most of the world has figured out that the truly [...]
The Three “DON’TS” of Hiring a Financial Advisor
A financial advisor, like a lawyer, may be an effective advocate of a client’s interests and provide valuable advice that can make the difference between success or failure of a transaction, or provide advice whose implications may be measured in the many millions of euros. And yet there seems to [...]
Brands Last. Recessions Don’t
Being successful in good times is easy. Being successful in crisis is opportunity!
If you are an Investor, CEO, CMO, GM, Managing or Marketing Director you’re probably sick of hearing agencies scream “Spend! Now!" figuring they are like every down-revenue crew desperately trying to [...]
Corporate Restructuring in Central Europe
From time to time, one hears or reads statements in the news to the effect that the first signs of an economic recovery are likely to be felt in the US, or that the US economy has more power to regenerate itself than the European economy. This is undoubtedly true. Much of this regenerative power [...]
Joaca de-a razboiul in business
Un WarGame este si razboi, si joc. Este un joc de rol riguros structurat si foarte analitic in care un jucator anume dintr-o industrie are dorinta de a-si testa o strategie bazata pe actiunile si contra-actiunile previzibile ale primilor doi sau trei competitori. Un WarGame se desfasoara intr-o [...]
DubaiLynx – Ce inseamna un juriu international la un festival oriental
Relevanta si eficienta unui festival international de publicitate este data de o serie de factori, care de care mai importanti: lucrari inscrise, agentii prezente, speakeri si directorii de creatie care sustin seminarii si workshop-uri, atmosfera, organizare, dar nu in ultimul rand, un juriu bun si [...]
Lectia Lehman Brothers, fara menajamente
15 septembrie 2008 va intra cu siguranta in istoria financiara ca o zi de importanta monumentala - Lehman Brothers, gigantul de pe Wall Street, declara faliment la varsta de 158 de ani. Media abunda in cronici jurnalistice si articole academice despre instrumentele financiare derivate asa-zis [...]
Romii din Romania
Oficial (recensamant 2002), In Romania exista 535.140 persoane de etnie roma. Neoficial, 1,5-2 milioane. Minoritatea roma are un nivel de trai de 3-4 ori mai scazut decat al celorlalte etnii din Romania. Are obiceiuri, traditii, o limba specifica pe care foarte multi “majoritari” nu le cunosc. [...]
Grecii trebuie să găsească 10 miliarde de euro până pe 15 mai sau intra in faliment
Grecii trebuie să găsească 10 miliarde de euro până pe 15 mai, când e scadenţa petitlurile de stat. Problema e că nu prea au de unde [...]
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